MICA, Ahmedabad
Established in 1991 by A.G. Krishnamurthy of Mudra Communications and formally known as the  Mudra Institute of Communications, MICA, Ahmedabad, is perhaps the only institute in Asia dedicated to creating leadership in Strategic Marketing and Communication. The current campus of Shela, Gujarat was inaugurated in 1993 along with Dr. Shailendra Raj Mehta as the President and Director of MICA. It is praised for its management programs in Communication and Marketing. with specializations in disciplines such as Marketing Research, Digital Communication Management, and Brand Management.

MICA offers 3 residential in the fields of Management Communications, Fellow Programme in Management, and Crafting Creative Communication.
There are an additional 7 online programs in the fields of Advertising Management & Public Relations, Digital Marketing & Communication, Marketing & Brand Management, Media & Entertainment, Business Management, Digital Marketing, and Market Research & Data Analytics.
There are additional short-term programs in Leadership & Management Development.
A comprehensive list of the programs is given below:

COURSES	ELIGIBILITY	RESULTS ACCEPTED
PGDM/PGDM-C	10+2 with a Bachelor's degree from an AIU-recognized university.	CAT, XAT or GMAT+ MICAT 1 / MICAT 2
Fellow Program in Management (FPM)	10+2 with a Bachelor's degree from an AIU-recognized university. Applicants must have a UGC/AIU/AICTE approved Post Graduate/Master's Degree/equivalent qualification with at least 55% marks	Application-based + MICA's FPM Admission Test.
Certificate programs (PGCP-)	10+2 with a Bachelor's degree from an AIU-recognized university.	Written Test + Group Discussion + Personal Interview
Post Graduate Certificate Program in Crafting Creative Communication (CCC)	10+2 with a Bachelor's degree from an AIU-recognized university.	Online application with Valid Credentials.

The cut-offs for 2021 are based on the overall percentile score of CAT 2020, XAT 2021, or GMAT exam score. Only the candidates above the minimum cut-offs in the overall percentile ranks, and obtaining a positive (greater than zero) raw score in all sections of the entrance exam will be considered for all the subsequent stages.

Entrance Exam	Likely Overall Cut off percentile	Remark
CAT 2020	80	The actual cut-off may go above 80.
XAT 2021	80	The actual cut-off may go above 80.
GMAT (Taken 2019 onwards)	80 (Verbal & Quant)	The actual cut-off may go higher.

MICA was ranked 28th out of 50 in the Jagran Josh Top Private Colleges in India 2020.

Management (Marketing and Communications)

The MICA placement program has consistently achieved 100% placement for its residential programs ever since its inception. With brands such as Amazon, Flipkart, PUMA, CITI, and Deloitte, the 2019-20 final placements followed the trend of 100% placement and the placement summary for various programs is listed below.

PGDM/PGDM-C 

FEATURES	DETAILS
No. of students who sat for placements	179
No. of students who were placed	179
Highest CTC Offered (International)	Rs. 58.2 LPA
Highest CTC Offered (Domestic)	Rs. 32.8 LPA
Average CTC	Rs. 13.9 LPA
Total No. of Recruiters	88

For CCC, 100% Placement was achieved in the same year with the Highest CTC being Rs. 8.5 LPA and the Average CTC being Rs. 5.33 LPA.

The MICA Scholarships are awarded annually based on the student's overall academic performance and family income. The scholarships are awarded to students currently pursuing studies at MICA and benefit students of the 2-year programmes viz. the Post Graduate Diploma in Management (Communications) - PGDM(C) and Post Graduate Diploma in Management - PGDM and the 1-year Post Graduate Certificate Programme in Crafting Creative Communications (CCC). The process of evaluating and awarding the scholarships is detailed and rigorous.

Further to this, MICA has signed an MOU with RSPL Welfare Foundation (RWF) wherein the RSPL Welfare Foundation will provide scholarships to the second-year students of PGDM(C) & PGDM Programme at MICA based on merit and means. The scholarship given by the RWF will be known as the "Poonam Gyanchandani Memorial Scholarship." This will be over and above the annual MICA Scholarships.

NOTE: Furthur details are given on their site.

The Annual Hostel Fee for both Genders at MICA is Rs. 89,000. The Hostels at MICA are facilitated with the best of Facilities as per the requirements of the students. Separate Hostels for both Genders are there. All the rooms are well organized along with attached bathrooms. The food of the hostel mess at MICA is one of the best parts. The food is very Delicious and the options are also good.